The next time you have your cup of daily espresso, remember that:
One cup of coffee is brewed from 7 gr of coffee powder which was produced from 50 coffee beans.
One kilogram of coffee bean produces around 80 cups of coffee.
One cup of coffee costs approximately 1.50 euro to 2 euro cafés in Europe.
The non fairly-traded Sidamo coffee (which is considered as one of the best quality in the world) is bought for less than 0.30 euro per kilogram from the farmers in Ethiopia.
One kilogram of Sidamo coffee bean costs 13.6 euro at Starbuck.
60 millions people in Ethiopia are relying on foreign food aid.
Do your math and take action!